August 22, 2014
Volume 57, Issue 34

Wisconsin Consumers Can Connect to Health Care Price Info at
Website offers guidance on out-of-pockets costs, insurer info and more

(This news release was shared with the media August 21.)

Shopping for health care might not ever be as simple as comparing prices in a grocery store. But in Wisconsin, health care providers and the Wisconsin Hospital Association Information Center, LLC (WHAIC), a subsidiary of the Wisconsin Hospital Association, continue to develop and refine tools aimed at helping consumers compare health care costs.

On August 21, WHAIC released its latest version of PricePoint, a web-based resource that provides hospital-specific charges and financial data related to care provided in all Wisconsin hospitals, urgent care settings owned by hospitals and in Medicare-certified ambulatory surgery centers in Wisconsin.

As people assume more financial responsibility for their health care decisions, they need information about the price and quality of medical services. Unfortunately, there is no single place where consumers can get all that information, according to WHA Senior Vice President Brian Potter. A hospital stay, for example, includes a charge from the hospital, a charge for the physician services, rehabilitation or physical therapy expenses in some cases, and prescription drugs. These charges often come from more than one provider and are not on one bill.

"It’s not possible or practical to compare prices for all services in advance, but for elective surgery and diagnostic procedures, PricePoint offers consumers an opportunity to see the ‘sticker’ price in advance, and that offers guidance on who to contact to determine their out-of-pocket expenses," Potter said.

As co-insurance and deductibles continue to rise, the desire to know the cost of services also increases. The newest release of PricePoint offers a guide to help patients understand what their responsibility for the bill will be, along with links to resources that explain insurance coverage, payment options and terminology commonly used on bills.

"Stakeholders must all work together—health systems, employers, health plans and government—to provide patients the information they need," said WHA Executive Vice President Eric Borgerding. "While Wisconsin is ahead of the curve on health care transparency, we continue to look for ways to encourage patients to ask questions about their insurance coverage and the billing process before receiving services whenever possible."

A recent report released by the national Healthcare Financial Management Association and the American Hospital Association said health plans should be the primary source of price information for their members, while hospitals should be the prime contact for those without insurance or who are out-of-network.

The newest release of the PricePoint website builds on Wisconsin hospitals’ commitment to make hospital costs and billing policies more transparent. Developed and launched by WHAIC in 2005, the PricePoint web-based platform is now licensed for use in 10 states.

Wisconsin hospitals have led the country in their willingness to share information on the cost, quality and safety of the care they provide in their communities, which has made the state a national model for health care transparency. Wisconsin hospitals share quality-related information online at

"We’ve made a lot of progress, but we know there is still much to be done," Borgerding said. "As we enter the health insurance enrollment period, we encourage employers to share PricePoint with their employees."

All of the data on PricePoint is collected and published by the WHA Information Center. The WHAIC has collected and disseminated complete, accurate and timely data about charges and services provided by Wisconsin hospitals and ambulatory surgery centers since 2004.

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Political Action Fundraising Campaign Reaches 70% Mark

The 2014 Wisconsin Hospitals Conduit and State PAC fundraising campaign has raised over $183,000 to date from 229 individuals. This puts the 2014 campaign at 70 percent of the goal to raise $265,000 by the end of the year. Last year’s campaign at this date was at 55 percent and had just surpassed $142,000.

In the last month, the campaign has added 23 new participants, five of whom are members of the Platinum Club who have contributed $1,500 or more in 2014. Those additional 23 individuals are listed below along with all of the 2014 contributors to date. Thank you!

The next publication of the contributor list will be in the September 5 edition of The Valued Voice.

For more information, contact Jodi Bloch at 608-217-9508 or Jenny Boese at 608-274-1820.

Contributors ranging from $1 to $499
Alstad, Nancy Fort HealthCare
Anderson, Phil Sacred Heart Hospital
Anich, Matthew Memorial Medical Center - Ashland
Appleby, Jane Aurora Health Care
Arnett, James Meriter-UnityPoint Health
Bagnall, Andrew St. Nicholas Hospital
Bair, Barbara St. Clare Hospital & Health Services
Bayer, Tom St. Vincent Hospital
Brenholt, Craig St. Joseph's Hospital
Brenny, Terrence Stoughton Hospital Association
Buser, Kenneth Wheaton Franciscan Healthcare - All Saints
Cardinal, Lori Agnesian HealthCare
Carlson, Peter Aurora Psychiatric Hospital
Ceelen, John Ministry Health Care
Censky, Bill Holy Family Memorial
Clark, Julie St. Joseph's Hospital
Clark, Renee Fort HealthCare
Collins, Sherry Wisconsin Hospital Association
Coopman, Dianne St. Mary's Janesville Hospital
Cormier, Laura Bellin Hospital
Dalebroux, Steve St. Mary's Hospital
Donlon, Marcia Holy Family Memorial
Duda, Carrie Wheaton Franciscan Healthcare - All Saints
Dux, Larry Froedtert & MCW Community Memorial Hospital campus
Dwyer, Maxine St. Mary's Hospital
Ferrigno, Sandra St. Mary's Hospital
Fielding, Laura Holy Family Memorial
Furlong, Marian Hudson Hospital & Clinics
Gormican, John J. Agnesian HealthCare
Graul, Mark Children's Hospital of Wisconsin
Groskreutz, Kevin St. Joseph's Hospital
Gullicksrud, Lynn Sacred Heart Hospital
Gustafson, Andy SSM Health Care-Wisconsin
Hafeman, Paula St. Vincent Hospital
Halida, Cheryl St. Joseph's Hospital
Hamilton, Mark
Harrington, Kathleen Mayo Health System - Eau Claire
Heaney, Dwight Fort HealthCare
Henricks, William Rogers Memorial Hospital
Hieb, Laura Bellin Hospital
Hill, Juliet Sacred Heart Hospital
Holub, Gregory Ministry Door County Medical Center
Jelle, Laura St. Clare Hospital & Health Services
Karow, Deborah Ministry Health Care's Howard Young Medical Center
Kaufmann, Marilyn Holy Family Memorial
King, Steve St. Mary's Hospital
Kingston, Mary Beth Aurora Health Care
Kinney, Aric Aurora Medical Center Summit
Klay, Chris St. Joseph's Hospital
Klay, Lois St. Joseph's Hospital
Koch, Mark Mayo Clinic Health System
Koebke, Troy Bellin Hospital
Kuehni-Flanagan, Tracy St. Joseph's Hospital
Lambrecht, Randy Aurora Health Care
Larson, William St. Joseph's Hospital
Leonard, Mary Kay St. Mary's Hospital
Luehring, Sally St. Vincent Hospital
Lynch, Sue Mayo Health System - Franciscan Healthcare
Marquardt, Amy Hospital Sisters Health System
Maurer, Mary Holy Family Memorial
Mays, Laura Stoughton Hospital Association
McMeans, Scott Holy Family Memorial
Meicher, John St. Mary's Hospital
Mercer, Carla Reedsburg Area Medical Center
Mohr, Carol Sacred Heart Hospital
Neikirk, Jon Froedtert & The Medical College of Wisconsin
Newberry-Ferguson, Linda ProHealth Care - Rehabilitation Hospital of WI
O'Brien, Laura
Ott, Virginia St. Joseph's Hospital
Palecek, Steve St. Joseph's Hospital
Peiffer, Susan Sacred Heart Hospital
Penovich, Carrie Aurora Medical Center in Two Rivers
Riddle, Roberta Rusk County Memorial Hospital
Roundy, Ann Columbus Community Hospital
Schweitzer, Susan Columbus Community Hospital
Selle, Ginger St. Clare Hospital & Health Services
Shear, Jim  
Sommers, Craig St. Mary's Hospital
Sparacino, Gloria Aurora West Allis Medical Center
Steines, Sara Children's Hospital of Wisconsin
Stephens, Brian Ministry Door County Medical Center
Stranberg, Kevin Memorial Medical Center - Ashland
Sullivan, Anne Memorial Medical Center - Ashland
Tapper, Joy Milwaukee Health Care Partnership
Teigen, Seth St. Mary's Hospital
Theiler, Brian Gundersen Tri-County Hospital and Clinics
Turtenwald, Robyn Froedtert & MCW Community Memorial Hospital campus
Van Meeteren, Bob Reedsburg Area Medical Center
Walczak, Laura St. Mary's Janesville Hospital
Walker, Troy St. Clare Hospital & Health Services
Washburn, Juliane Bay Area Medical Center
Werkheiser, Cindy Monroe Clinic
Westbrook, Diane River Falls Area Hospital
Wetenkamp, Vicki Holy Family Memorial
Wheeler, Susan St. Nicholas Hospital
Woleske, Chris Bellin Hospital
Wymelenberg, Tracy Aurora Health Care
Ziebarth, Laura St. Mary's Hospital
Contributors ranging from $500 to $999
Brenton, Andrew Wisconsin Hospital Association
Carlson, Dan Bay Area Medical Center
Connors, Lawrence St. Mary's Hospital Medical Center
Dexter, Donn Mayo Health System - Eau Claire
Dietsche, James Bellin Hospital
Dolohanty, Naomi Aurora Health Care
Eckels, Timothy Hospital Sisters Health System
Freimund, Rooney Bay Area Medical Center
Granger, Lorna Aurora Health Care
Gullingsrud, Tim Hayward Area Memorial Hospital and Nursing Home
Huettl, Patricia Holy Family Memorial
Hyland, Carol Agnesian HealthCare
Jacobson, Terry St. Mary's Hospital of Superior
Jensema, Christine HSHS-Eastern Wisconsin Division
Kersten, Juliet Children's Hospital of Wisconsin
Kerwin, Kathleen  
Kocourek, Cathie Aurora Medical Center in Two Rivers
Larson, Margaret Mercy Medical Center
Malone, Virginia St. Mary's Hospital
Mantei, Mary Jo Bay Area Medical Center
McNally, Maureen Froedtert & The Medical College of Wisconsin
Mulder, Doris Beloit Health System
Nelson, James Fort HealthCare
Nesse, Robert Mayo Clinic Health System
O'Keefe, James Mile Bluff Medical Center
Oland, Charisse Rusk County Memorial Hospital
Ordinans, Karen Children's Hospital of Wisconsin
Ose, Peggy Riverview Hospital Association
Peterson, Douglas Chippewa Valley Hospital
Quinn, George Wisconsin Hospital Association
Rohrbach, Dan Southwest Health Center
Rutkowski, Jennifer Grant Regional Health Center
Selberg, Heidi HSHS-Eastern Wisconsin Division
Shabino, Charles Wisconsin Hospital Association
Sprecher, Lon  
Stuart, Philip Tomah Memorial Hospital
VanCourt, Bernie Bay Area Medical Center
White-Jacobs, Mary Beth Black River Memorial Hospital
Contributors ranging from $1,000 to $1,499
Ashenhurst, Karla Ministry Health Care
Bablitch, Steve Aurora Health Care
Bedwell, Elizabeth Children's Hospital of Wisconsin
Garcia-Thomas, Cristy Aurora Health Care
Geboy, Scott Hall, Render, Killian, Heath & Lyman
Geraghty, Tricia Children's Hospital of Wisconsin
Gorelick, Marc Children's Hospital of Wisconsin
Gunn, Veronica Children's Hospital of Wisconsin
Hart, Shelly Aurora Health Care
Hayden, Kevin  
Janis, Gerald Aurora Health Care
Just, Lisa Aurora Health Care
Kosanovich, John Watertown Regional Medical Center
Kostroski, Sharon Ministry Saint Joseph's Hospital
Lewis, Jonathan St. Mary's Hospital
Loftus, Philip Aurora Health Care
Martin, Jeff Ministry Saint Michael's Hospital
McDonald, Mary Beth Aurora Health Care
McKevett, Timothy Beloit Health System
Mohorek, Ronald Ministry Health Care
Natzke, Ryan Marshfield Clinic
Nauman, Michael Children's Hospital of Wisconsin
Nelson, Dave HSHS-Western Wisconsin Division
Norbin Killoran, Carrie Aurora Health Care
Potts, Dennis Aurora Health Care
Rakowski, Mark Children's Hospital of Wisconsin
Rickelman, Debbie WHA Information Center
Rislov, Amy Aurora Health Care
Russell, John Columbus Community Hospital
Sanders, Robert Children's Hospital of Wisconsin
Schafer, Michael Spooner Health System
Schmidt, Cheryl St. Elizabeth Hospital
Shanahan, Thomas Children's Hospital of Wisconsin
Stamas, Peter Ministry Saint Joseph's Hospital
Wolf, Edward Lakeview Medical Center
Contributors ranging from $1,500 to $1,999
Anderson, Layton Ministry Saint Joseph's Hospital
Anderson, Sandy St. Clare Hospital & Health Services
Bloch, Jodi Wisconsin Hospital Association
Boatwright, Damond SSM Health Care-Wisconsin
Boese, Jennifer Wisconsin Hospital Association
Boland, Susan Wheaton Franciscan Healthcare - All Saints
Byrne, Frank St. Mary's Hospital
Clapp, Nicole Grant Regional Health Center
Coffman, Joan St. Joseph's Hospital
Court, Kelly Wisconsin Hospital Association
Duncan, Robert Children's Hospital of Wisconsin
Falvey, Patrick Aurora Health Care
Francis, Jeff Ministry Health Care
Frank, Jennifer Wisconsin Hospital Association
Grasmick, Mary Kay Wisconsin Hospital Association
Harding, Edward Bay Area Medical Center
Herzog, Mark Holy Family Memorial
Hilt, Monica Ministry Saint Mary's Hospital
Johnson, Jodi Wisconsin Hospital Association
Lepore, Michael Wheaton Franciscan Healthcare
Lewis, Gordon Burnett Medical Center
Meyer, Daniel Aurora BayCare Medical Center in Green Bay
Roller, Rachel Aurora Health Care
Sexton, William Prairie du Chien Memorial Hospital
Sheehan, John
Stanford, Matthew Wisconsin Hospital Association
Wallace, Michael Fort HealthCare
Contributors ranging from $2,000 to $2,999
Alig, Joanne Wisconsin Hospital Association
Brenton, Mary E.
Brooks, Alenia Aurora Health Care
Brophy, Michael Aurora Health Care
Colman, Gerard Aurora Health Care
Desien, Nicholas Ministry Health Care
Gage, Weldon Children's Hospital of Wisconsin
Hanson, Gail Aurora Health Care
Kachelski, Joe Wisconsin Statewide Health Information Network
Kelch, Elaine
Kief, Brian Ministry Saint Joseph's Hospital
Leitch, Laura Hall Render Killian Heath & Lyman
Levin, Jeremy Rural Wisconsin Health Cooperative
Normington, Jeremy Moundview Memorial Hospital & Clinics
O'Brien, Kyle Wisconsin Hospital Association
Pandl, Therese HSHS-Eastern Wisconsin Division
Potter, Brian Wisconsin Hospital Association
Sanders, Michael Monroe Clinic
Standridge, Debra Wheaton Franciscan Healthcare
Starmann-Harrison, Mary Hospital Sisters Health System
Troy, Peggy Children's Hospital of Wisconsin
Contributors ranging from $3,000 to $4,999
Jacobson, Catherine Froedtert & The Medical College of Wisconsin
Katen-Bahensky, Donna
Kerwin, George Bellin Hospital
Little, Steve Agnesian HealthCare, Inc
Mettner, Michelle Children's Hospital of Wisconsin
Neufelder, Daniel Ministry Health Care
Turkal, Nick Aurora Health Care
Contributors $5,000 and above
Borgerding, Eric Wisconsin Hospital Association
Brenton, Stephen Wisconsin Hospital Association
Size, Tim Rural Wisconsin Health Cooperative
Tyre, Scott Capitol Navigators, Inc

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WHA Health Law Manual Webinar: Managing Health Information

WHA will continue its months-long complimentary webinar series August 28 from 12-1:30 p.m. with a presentation of the WHA Managing Health Information Manual. This webinar will cover the confidentiality of patient health information and records, a patient’s right of access to his or her health information and records and his or her children’s health care records, requirements for reporting certain matters to public authorities, the discoverability of hospital and medical staff committee reports, Joint Commission sentinel event reporting, incident reports, and electronic health information and records.

WHA members are encouraged to register for this webinar as well as any or all of the other webinars in the series. Registration and more information about each of the remaining webinars in the series may be found at Attorneys in attendance may earn CLE credit.

This webinar will be presented by Sarah Coyne and Kerry Moskol of the law firm of Quarles & Brady.

The Health Law Manuals are available for WHA members to view and download at WHA members who would like access to the manuals should contact to request a username and password.

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Wisconsin Team-Based Care Innovations Headline WCMEW Conference

On November 12, team-based care models from health care organizations across Wisconsin will be showcased at the "Building a Culture for Patient-Centered Team Based Care" conference. This one-day event will be held in Wisconsin Dells and is sponsored by the Wisconsin Council on Medical Education and Workforce (WCMEW), a multi-stakeholder organization whose purpose is to facilitate strategies to ensure an adequate supply of health care providers to meet the needs of Wisconsin citizens today and in the future.

The conference will also include keynote presentations focused on the new role of the team in health care and how culture contributes to the teams’ success, presented by Maureen Smith, MD, UW School of Medicine and Population Health, and Andy Anderson, MD, Aurora Health Care. In addition, poster presentations highlighting more than two dozen more examples of successful team-based care initiatives in Wisconsin will be on display.

Register for this event now at This week’s packet includes the conference brochure and the day’s agenda. Direct registration questions to Jenna Hanson at or at 608-274-1820.

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2015 Updates for the Chargemaster Focus of November 14 Seminar

Get ready to prepare your hospital’s chargemaster for 2015 at WHA’s one-day seminar "Preparing the Chargemaster for 2015," November 14 in Wisconsin Dells.

Back by popular demand, presenter Glenda Schuler will lead attendees in an overview of all 2015 reporting requirement updates and CPT and HCPCS coding revisions. Schuler will not only focus on updating the chargemaster but also on strategies for department staff education.

Chargemaster/APC coordinators, chief financial officers, controllers, decision support managers, office managers, compliance auditors, coding staff, pharmacy directors, material managers/purchasing directors, and other directors and managers responsible for the charge generation process are encouraged to attend this event.

This seminar will be held Glacier Canyon Lodge at the Wilderness Resort in Wisconsin Dells

November 14. Online registration is available at For registration questions, contact Jenna Hanson at 608-274-1820 or email

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President’s Column: Wisconsin Does Not Need Another Medical School

There have been several recent stories about renewed interest in developing a new medical school in south central Wisconsin. The stories often cite WHA’s landmark 2011 report, "100 New Physicians a Year: An Imperative for Wisconsin," as proof that additional teaching facilities are required to address future physician supply and demand—especially in the fields of family medicine, internal medicine, general surgery and psychiatry.

But much has happened in the past few years that makes a new school with the hundreds of millions of dollars required to fund it—and sustain it—a poor choice to address the physician workforce challenge. Wisconsin does not need a new school. What Wisconsin needs are more residency programs to train our future medical school graduates.

The Medical College of Wisconsin’s (MCW) recent commitment to fund two satellite campuses in Green Bay and Wausau is a relatively low-cost and desirable model to address new physician education. The UW Medical School’s commitment to increase the WARM program (focus on future rural doctors) is another model. But the fundamental question is where will these newly-minted physicians train to hone the skills necessary to practice medicine? Not only is valuable infrastructure required to train these new physicians, but the data shows a strong correlation between the residency venue and the place the new physician chooses to set up practice.

Governor Walker’s recent commitment to help fund new residency and training programs was a visionary first step in addressing this graduate medical education (GME) challenge. Now Congress must take up the difficult issue of either finding additional funding to train tomorrow’s physicians or undertaking the politically impossible task of redistributing existing dollars—a suggestion found in a recent Institute of Medicine (IOM) report. And Wisconsin’s hospitals and health systems will also need to invest scarce resources in GME expansion for the strategy to succeed.

It is certainly understandable why community leaders might fantasize about a brand new "bricks and mortar" medical school in their town that might lend prestige and economic opportunity to the local economy. But that vision is far grander than what Wisconsin needs and can afford.

Steve Brenton,

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WHPRMS Annual Conference, September 24-26

The Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS) is holding its 2014 Annual Conference September 24-26 at the Wilderness Resort in Wisconsin Dells. There will be an optional pre-conference workshop on how to embrace and operationalize digital marketing from two leading digital marketing experts. The conference kicks off Thursday morning with a presentation by Barbara Thompson, president/CEO of The Roberts Group, on how to identify and foster a solid work ethic in the health care workforce.

Additional conference topics include marketing to men, implementing a CRM initiative, health care marketing 101, how to successfully use data to take your business to the next level, using a brand compass, and presentations focusing on social media. The conference will conclude Friday morning with a presentation by Don Seymour, president, Don Seymour & Associates, covering health care trends and how to incorporate those trends into an organization’s strategic planning.

Public relations and marketing professionals from hospitals, clinics and other health care provider organizations throughout Wisconsin will want to register. You do not need to be a member of WHPRMS to attend this event.

The full agenda and registration information are at: If you have questions, contact Nicole Barreau at or 608-265-1618.

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Register for the Business Health Care Group’s Annual Meeting

The Business Health Care Group will hold their annual meeting, "The Price is Right – Or is it?" September 30 in Milwaukee. David Nash, MD, dean of the Jefferson School of Population Health will address the group and discuss the issue of health care value head-on with a powerful and enlightening keynote address.

Employers are being urged to take the lead in driving change to purchase health care on value rather than volume. Health care reform is moving us toward population-based medicine, but what does this mean for employers, and how will they embrace the move from volume to value?

The program will be Tuesday, September 30, 2014 from 8-10:30 a.m. at the Crowne Plaza Milwaukee West, 10499 West Innovation Drive, Wauwatosa, WI 53226. Registration & breakfast begin at 7:30 a.m. This program is complimentary and open to all.

Register at Space is limited so register by August 30.

Contact Jennifer LaMere at 414-433-4984 or for more information.

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