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Engaging Patients Online: The Payoff of Just Trying it
Webinar
April 22, 2008
Time: 1:30 - 3 p.m. CENTRAL TIME
Register for this event online:
April 22, 2008 ($295 per line)
Program Description
Savvy health care consumers are already doing their taxes, buying cars, getting mortgages, even finding spouses, all online. If you aren't allowing patients to do business with their health care provider online, you risk losing them to providers who do. Aurora Health Care's consumer Web site has been named among the best in the industry for three consecutive years (Greaystone.net's "best in class" for best overall Web site in 2005; eHealthcare Leadership Awards for best overall Web site, best interactive Web site and best eBusiness Web site in 2006 and 2007), and generates nearly three times as much income in a month than is in the Web site budget for the entire year. Aurora achieved these results with a "just try it" approach to Web development. That entails adding simple tools and capabilities to see what patients and consumers really want, and then applying development resources to enhancing those that generate the best results. The outcome is tools that engage patients, and the application of scarce resources in support of what patients want and will use. See concrete examples of how that approach works with specific Web site tools, including online bill payment, secure physician-patient communication, class registration and payment, and personal patient Web pages, including detailed results from each tool.
Learning Objectives
At the completion of this program, the participating will be able to:
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Describe how an award-winning Web site with double-digit ROI has achieved those results.
- Understand the "just try it" approach to Web development.
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Get specific ideas for what's engaging patients online, and what isn't.
Who Should Participate
Anyone who has a role in recommending or delivering the online experience for patients and other key audiences.
Faculty
Neal Linkon, Manager of Web Communications, Aurora Health Care
Neal Linkon is the manager of Web communications for Aurora Health Care. He has spent nearly 25 years in management for companies like Motorola, Lockheed Martin, Johnson Controls and International Paper, focusing on interactive marketing since 1995. He spent two years at an interactive agency doing online marketing for companies like Pfizer, Kellogg's and the NFL, and is now responsible for the Web sites of Aurora Health Care. He has been frequently published on the topic and is regularly asked to speak at national conferences on doing
business on the Web.
The views expressed by the speaker do not necessarily reflect the policies or opinions or the Wisconsin Hospital Association.
Registration Information
Fee
$295.00 for one phone line per site
Please register only one name per connection.
Additional phone lines will be billed at $295.00 each.
How the Webinar Will Work
Dial-in instructions, on-line login instructions and any other reference materials will be emailed to each registrant approximately three days prior to the conference. If you do not receive them by this date, please email lgeishirt@wha.org.
It is the responsibility of the registrant to access presentation materials prior to the day of the event. If your e-mail address changes, you do not receive an e-mail with instructions from WHA, or if you are unable to open presentation materials, please contact Lisa Geishirt at WHA two days prior to the event to allow time to address the issue.
Substitution, Transfer and Cancellation Policy
Cancellations received in writing up to five business days prior to an event will be given a full refund less a $50 processing fee. No refunds will be given for cancellations received less than five business days prior and day-of-program no-shows. Substitutions are accepted.
Register for this event online:
April 22, 2008 ($295 per line)
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