August 21, 2009
Volume 53, Issue 33


WHA Members Continue Health Reform Dialogue with State Media
Editorial board visits, new radio ad highlight value, quality, coverage

The national health reform dialogue continued this past week in Wisconsin as WHA staff and health care leaders met with key media at editorial boards meetings in Appleton, Eau Claire, Milwaukee and Green Bay. While members of Congress continue to gather local input at what have been rather contentious town hall meetings, editors and reporters were interested to know how various proposals in Washington would play out in Wisconsin.

In Milwaukee, questions were raised about cost, coverage and what has surfaced as one of the more politically-charged ideas—end-of-life discussions with patients and their families. In an editorial that followed a meeting with editors at the Milwaukee Journal Sentinel, the paper opined:

"Lawmakers are declaring dead a provision that would allow health consumers to voluntarily get advice on end-of-life directives. They also are saying that a public health care option is now expendable.

First, the end-of-life directives. Talk to health care experts, and they will tell you that such directives are necessary in making sure that a person’s last days go according to wishes. But this morphed into “death panels” and “pulling the plug on grandma” - fictions thoroughly debunked. And it didn’t matter.”

In Appleton, WHA President Steve Brenton was joined by Dean Gruner, MD, president and CEO, ThedaCare and Dan Neufelder, president and CEO, Affinity Health System. At that meeting, Brenton said bad debt has increased 20 percent over the past year. 

"For some patients, their insurance covers most of the care costs, with the exception of a $1,000 deductible, and it’s that $1,000 they’re having a hard time with," he said.

Gruner, Neufelder and Brenton said they believe a public option health plan will harm a system already dealing with rising costs and limited access. They told the Post Crescent a public option could lead to providers receiving lower payments to cover costs of care. Despite the bleak outlook, they believe disaster can be averted if Congress and President Barack Obama will allow industry experts to develop a plan to fix the system, which lawmakers could later consider.

How hospitals are reimbursed, particularly through Medicare and other government programs, should be based on performance or providing quality care at low cost, the Fox Cities health executives said. Gruner said ThedaCare’s collaborative care model, which took nearly two years to develop, has reduced costs by 28 percent and reduced length of stay in the hospital by 25 percent.

"But doing that made us an outsider on the Medicare database," he said. "The result of reducing our cost meant Medicare reduced our reimbursement by $1,000 per admission. The system needs to reward people (for) doing the right thing."

Advanced technology and patient-centered care that reduce length of stay have improved efficiency, but as Gruner noted, the payment system fails to reward it. Obama has acknowledged these initiatives should be rewarded, according to Neufelder.

"We’re still in a pursuit of excellence and that means doing the right thing for the patient even though you could get more money if you did something in an inefficient way," he said.

During an editorial board visit with the Eau Claire Leader Telegram, Randall Linton, MD, Luther Midelfort president and chief executive, made the point that variations in health care delivery and payment cannot be ignored.

"Medicare, as most traditional insurance does, pays for doing things not based on the quality and the outcomes," he said Wednesday. "The more you do, the more you get paid. That’s a perverse incentive that does not directly get to the issue of how you control cost."

Regarding payment for health care, Medicare payment rates to Wisconsin hospitals already are inadequate and Linton called paying for all health care under a similar method "untenable."

"We already know Medicare is going broke," he said.

Also this week the Wisconsin Hospitals Issue Advocacy Council, Inc. (WHIAC), a 501(C)(4) organized to promote, develop, and encourage the distribution of information about Wisconsin’s health care climate and the importance of enabling high quality health care, released its second in a series of radio ads aimed at educating the public about national health care reform and its impact on Wisconsin. The radio message focuses on the many strengths of Wisconsin’s health care system.

"As the President and Congress push health reform on a massive scale, access to some of the best health care in the nation continues to be provided right here in Wisconsin," the narrator says. Later the ad points out that "While Congress rushes to overhaul our nation’s health care, they need to support what is working well in America’s Heartland."

The ad concludes by urging listeners to contact their congressperson and urge them to "use Wisconsin as a model for national health care reform."

The ad, titled "Top Notch Care," ran this week on radio stations across the state. WHA has posted the audio version of both ads on its Web site at www.wha.org.

WHA has more editorial board meetings scheduled over the next few weeks.

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WHA/HEAT Hosts Call: "All Eyes on Health Care"
Key Issue: Federal Health Care Reform

In its ongoing commitment to provide up-to-date legislative information, WHA and its grassroots program, HEAT, held a conference call August 19 entitled, "All Eyes on Health Care: A Look At Issues Pending in Congress and Madison." More than 135 individuals listened in as featured presenter WHA President Steve Brenton discussed health care reform legislation pending in Washington, DC.

During his presentation, Brenton laid out several issues of contention in health care reform, the political dynamics in play, how the public is impacting health care reform through town hall meetings, and several messages WHA has been delivering to Wisconsin’s Members of Congress.

With respect to contentious policy issues, Brenton highlighted "the big three:" a public plan option; an employer and/or individual mandate; and the cost of funding health care reform. He also discussed the differing dynamics between the U.S. Senate and the U.S. House. In the Senate, a group of six bipartisan Senators are attempting to craft reform legislation. In the House, an intra-party dynamic has surfaced, pitting the liberal wing of the Democratic caucus, who firmly believe in a public plan option, against the moderate/Blue Dog contingent who are expressing reservations, especially with the overall cost of reform.

In terms of messages WHA has been delivering, Brenton highlighted the following:

WHA Executive Vice President Eric Borgerding closed the conference call with an update on implementation of the recently enacted state budget bill.

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Political Action Spotlight: Fundraising Campaign Surpasses $132,000

The Wisconsin Hospitals State PAC and Conduit Fundraising Campaign has raised $132,557, or 63 percent of its $213,000 goal for the year. That is down about 17 percent from this same time last year, but the campaign’s momentum seems to be increasing, as nearly $20,000 in contributions from 52 additional individuals has been raised in the last three weeks.

The 2009 Campaign also aims to increase the number of individual contributors by 10 percent, increasing the total number of contributors to 660 people. To date, 305 individuals have contributed on average $435 to either the Wisconsin Hospitals State PAC or Conduit.

Individual contributors are listed below by name and affiliated organization. Contributors are listed alphabetically by contribution category. The next list will be published in the September 4 edition of The Valued Voice. For more information, contact Jodi Bloch at 608-217-9508 or Jenny Boese at 608-274-1820.

Contributions ranging from $1 - $249

Adams, Daniel         Memorial Medical Center - Ashland

Albers, Kirstin         Meriter Hospital

Albert, Matthew         St. Mary’s Hospital

Ambs, Kathleen         St. Mary’s Hospital

Anderson, Mark         Sacred Heart Hospital

Annala, Shannon         Aspirus Wausau Hospital

Arendt, Kathleen         Aspirus Wausau Hospital

Axelsen, Kathern         Sacred Heart Hospital

Banaszynski, Gregory         Aurora Health Care

Barkovich, Catherine         Sacred Heart Hospital

Bauer, David         Sacred Heart Hospital

Beckler, Rick         Sacred Heart Hospital

Beglinger, Joan         St. Mary’s Hospital

Bernklau, Robert         Memorial Health Center

Bliven, David         Aspirus Wausau Hospital

Block, Jennifer         Sacred Heart Hospital

Bloom, Deborah         Sacred Heart Hospital

Bosio, David         Aspirus Wausau Hospital

Boson, Ann         Saint Joseph’s Hospital

Bowe, Cynthia         Sacred Heart Hospital

Bowman, Andrew         Sacred Heart Hospital

Bradley, Connie         Columbia St. Mary’s Columbia Hospital

Braun, James         Flambeau Hospital

Brenholt, Craig         St. Mary’s Hospital

Brenholt, Mary         St. Mary’s Hospital

Brennan, Karen         St. Mary’s Hospital

Brisch, Joe         Holy Family Memorial Medical Center

Brown, John         St. Mary’s Hospital

Brueggeman, Mary         St. Joseph’s Community Health Services

Bryans, Richard         Sacred Heart Hospital

Burgener, Jean         Aspirus Wausau Hospital

Burtch, Sue         Aspirus Wausau Hospital

Buss, Diane         St. Mary’s Hospital

Campbell-Kelz, Nancy         Aspirus Wausau Hospital

Carlson, Carol         Sacred Heart Hospital

Casey, Karen         Columbia Center

Censky, Bill         Holy Family Memorial Medical Center

Chartier, Jacklyn         Aspirus Wausau Hospital

Christensen, Leslie         St. Mary’s Hospital

Coblentz, Kathy Jo         St. Joseph’s Community Health Services

Cohen, Joan         Aspirus Wausau Hospital

Colby, Daniel         Mercy Health System

Collins, Sherry         Wisconsin Hospital Association

Cox, Tamarah         Aspirus Wausau Hospital

Culotta, Jennifer         St. Clare Hospital and Health Services

Dalebroux, Steve         St. Mary’s Hospital

Danzinger, Marcia         Sacred Heart Hospital

Davis, Kathleen         Children’s Hospital of Wisconsin

Decker, Dawn         Aspirus Wausau Hospital

DeMars, Nancy         Sacred Heart Hospital

Derks, Darla         Sacred Heart Hospital

Dettman, Amy         Bellin Memorial Hospital

DeWitt, Pamela         St. Joseph’s Community Health Services

Diemer, Peggy         Aspirus Wausau Hospital

Dietsch, Teresa         St. Clare Hospital and Health Services

Dittrich, Peggy         Memorial Health Center

Dorpat, Denice         Aspirus Wausau Hospital

Draxler, Deborah         Aspirus Wausau Hospital

Dryden, Shawn         Sacred Heart Hospital

Duda, Carrie         Wheaton Franciscan Healthcare - All Saints

Dwyer, Amy         Sacred Heart Hospital

Dwyer, Maxine         St. Mary’s Hospital

Ellis, Nancy         Aspirus Wausau Hospital

Erickson, Susan         Meriter Hospital

Eskridge, Melissa         Sacred Heart Hospital

Facey, Alice         St. Clare Hospital and Health Services

Fedorov, Emilie         St. Mary’s Hospital

Feldhausen, Mary         St. Vincent Hospital

Folstad, John         Sacred Heart Hospital

Gahagan, Marsha         St. Mary’s Hospital

Galfano, Victor         Sacred Heart Hospital

Gantner, Sue         Aspirus Wausau Hospital

Garavet, Scott         Aspirus Wausau Hospital

Garcia, Dawn         Sacred Heart Hospital

Garvey, Gale         St. Mary’s Hospital

Gengler, Tim         Aspirus Wausau Hospital

Goffinet, Jo         St. Mary’s Hospital

Grohskopf, Kevin         St. Clare Hospital and Health Services

Gulan, Maria         Aspirus Wausau Hospital

Gullicksrud, Lynn         Sacred Heart Hospital

Haggerty, Peggy         Columbus Community Hospital

Halberg, Carole         St. Mary’s Hospital

Halberslaben, Holly         St. Mary’s Hospital

Harter, Ellen         Aspirus Wausau Hospital

Hassemer, Robert         Sacred Heart Hospital

Hedrington, Brian         Sacred Heart Hospital

Herbert, William         Meriter Hospital

Hieb, Laura         Bellin Memorial Hospital

Hinton, George         Aurora Sinai Medical Center

Hinz, Russ         Aurora Health Care

Hoege, Beverly         Reedsburg Area Medical Center

Holmes, Sheri         Aspirus Wausau Hospital

Hueller, Julie         Wheaton Franciscan - Milwaukee

Huemmer, Paul         St. Mary’s Hospital

Jelle, Laura         St. Clare Hospital and Health Services

Johnson, Kimberly         Sacred Heart Hospital

Jones, Mary         Meriter Hospital

Jones, Tom         St. Joseph’s Community Health Services

Kaiser, Ann         Sacred Heart Hospital

Karow, Deborah         Aspirus Wausau Hospital

Kempen, Jacob         Aspirus Wausau Hospital

Krueger, Pamela         Aspirus Wausau Hospital

Kuehni-Flanagan, Tracy         Sacred Heart Hospital

Lachecki, Therese         Memorial Medical Center - Ashland

Lang, Susan         Aspirus Wausau Hospital

Larson, Piper         Sacred Heart Hospital

Leonard, Mary Kay         St. Mary’s Hospital

Lerch, Shawn         Columbus Community Hospital

Lien, Kristine         Sacred Heart Hospital

Logemann, Tim         Aspirus Wausau Hospital

Lopas, Mary         Door County Memorial Hospital

Lorenz, Bruce         Aspirus Wausau Hospital

Lucas, Roger         Aspirus Wausau Hospital

LuCore, Patricia         Sacred Heart Hospital

Lunde, Pam         Columbus Community Hospital

Mackey, Theresa         Sacred Heart Hospital

Marcouiller, Don         Memorial Medical Center - Ashland

Marquardt, Amy         Columbia St. Mary’s Columbia Hospital

Marsch, Jean         St. Vincent Hospital

Mason, Paul         Wheaton Franciscan Healthcare - All Saints

McKay, Jean         Sacred Heart Hospital

McKenzie, Paula         St. Mary’s Hospital

Meicher, John         St. Mary’s Hospital

Merwald, Alfred         Aspirus Wausau Hospital

Mickelson, Ronald         St. Clare Hospital and Health Services

Miloszewicz, Angela         Wisconsin Hospital Association

Mohr, Carol         Sacred Heart Hospital

Morauske, Michelle         WHA Financial Solutions, Inc.

Mourey, Gerald         Aspirus Wausau Hospital

Mueller, Bonita         St. Mary’s Hospital

Mulder, Doris         Beloit Memorial Hospital

Ness, Nita         Sacred Heart Hospital

Nohelty, Peter         Sacred Heart Hospital

Ohrmundt, Joel         Aspirus Wausau Hospital

Olson, Keri         St. Clare Hospital and Health Services

Onsager, Sandra         St. Mary’s Hospital

Osen, John         Aspirus Wausau Hospital

Padilla, Gilbert         Sacred Heart Hospital

Palecek, Steve         Sacred Heart Hospital

Peck, Lori         Memorial Health Center

Peickert, Barbara         Hayward Area Memorial Hospital and Nursing Home

Peiffer, Susan         Sacred Heart Hospital

Pengra, Mary         Sacred Heart Hospital

Peters, Kenneth         Bellin Memorial Hospital

Peterson, Brenda         Sacred Heart Hospital

Peterson, Lawrence         St. Mary’s Hospital

Pielhop, Judy         Sacred Heart Hospital

Pinske, Heather         St. Mary’s Hospital

Piper, Barbara         Sacred Heart Hospital

Pittenger, Jeannie         Sacred Heart Hospital

Plaisance, Christopher         Aspirus Wausau Hospital

Powell, Stacey         Sacred Heart Hospital

Preston, Mark         Sacred Heart Hospital

Probst, Paula         Sacred Heart Hospital

Prunty, Brian         Aspirus Wausau Hospital

Quade, Steve         Door County Memorial Hospital

Rasmussen, Sheri         WHA Financial Solutions, Inc.

Reding, Rick         Aspirus Wausau Hospital

Richbourg, Mary         Sacred Heart Hospital

Rocole, Theresa         Wheaton Franciscan Healthcare - All Saints

Rosenberger, Herb         ProHealth Care

Rounds, Thomas         St. Mary’s Hospital

Roundy, Ann         Columbus Community Hospital

Rudolph, Wade         Sacred Heart Hospital

Schade, Randy         Aspirus Wausau Hospital

Schneck, Judy         Sacred Heart Hospital

Schraufnagel, Patricia         Memorial Medical Center - Ashland

Schweitzer, Susan         Columbus Community Hospital

Scinto, Jeanne         Aspirus Wausau Hospital

Segerstrom, Amy         Sacred Heart Hospital

Selberg, Heidi         St. Mary’s Hospital Medical Center

Sergey, Mark         Sacred Heart Hospital

Sheehan, Heather         Hayward Area Memorial Hospital and Nursing Home

Skulan-Balmer, Anna         Sacred Heart Hospital

Smith, Julie         Sacred Heart Hospital

Sorenson, Heather         Sacred Heart Hospital

Sorenson, Jim         Sacred Heart Hospital

Soward, Cindy         Sacred Heart Hospital

Sparks, Steven         St. Mary’s Hospital

Spindler, Greg         Sacred Heart Hospital

Sprengeler, John         Sacred Heart Hospital

Stone, Stacy         Sacred Heart Hospital

Storing, Sandy         Sacred Heart Hospital

Stranberg, Kevin         Memorial Medical Center - Ashland

Sullivan, Anne         Memorial Medical Center - Ashland

Swanson, Becky         Sacred Heart Hospital

Swanson, Kerry         SSM Health Care-Wisconsin

Tandberg, Christine         Sacred Heart Hospital

Todd, Jeffrey         Aspirus Wausau Hospital

Tryba, Jennifer         Aspirus Wausau Hospital

Tuttle, Kathryn         Memorial Medical Center - Ashland

VanDeVoort, John         Sacred Heart Hospital

Verploegh, Alan         Aspirus Wausau Hospital

Voelker, Thomas         Aspirus Wausau Hospital

Vogler, Linda         Sacred Heart Hospital

Voigt, Yolanda         Aspirus Wausau Hospital

Walker, Troy         St. Clare Hospital and Health Services

Wanserski, James         Aspirus Wausau Hospital

White, Bridget         St. Mary’s Hospital

Whiteaker, Les         Memorial Medical Center - Ashland

Wilson, Deanna         Upland Hills Health

Winckler, Carol         Sacred Heart Hospital

Wojciechowski, Gary         Aspirus Wausau Hospital

Worthing, Kelli         Sacred Heart Hospital

Wrobel, Roberta         Sacred Heart Hospital

Zeller, Brad         Hayward Area Memorial Hospital and Nursing Home

Zemaitis, Tom         Sacred Heart Hospital

Contributions ranging from $250 - $499

Abitz, John         WHA Financial Solutions, Inc.

Abrams, K. Scott         Beaver Dam Community Hospitals

Allison Stonebraker, Pat         Children’s Hospital of Wisconsin

Andersen, Travis         St. Elizabeth Hospital

Ayers, Mandy         Wisconsin Hospital Association

Baker, Chris         St. Mary’s Hospital

Biros, Marilyn         SSM Health Care-Wisconsin

Calhoun, William         Affinity Health System

Carlson, Dan         Bay Area Medical Center

Clapp, Nicole         Grant Regional Health Center

Clough, Sheila         Howard Young Medical Center

Conwell, Lisa         WHA Financial Solutions, Inc.

Curran, Joan         Gundersen Lutheran Medical Center

Danner, Forrest         Aspirus Wausau Hospital

Deich, Faye         Sacred Heart Hospital

Dietrich, Dean         Aspirus Wausau Hospital

Drengler, Kathryn         Aspirus Wausau Hospital

Erickson, Robert         Aspirus Wausau Hospital

Erickson, William         Sacred Heart-St. Mary’s Hospitals

Furlong, Marian         Hudson Hospital

Geiss, Peter         ProHealth Care

Gruber, Richard         Mercy Health System

Grundstrom, David         Flambeau Hospital

Guffey, Kerra         Meriter Hospital

Gutsch, Mike         Southwest Health Center

Hattem, Marita         Aspirus Wausau Hospital

Hessert, Peter         Aspirus Wausau Hospital

Hilt, Monica         Sacred Heart-St. Mary’s Hospitals

Hofer, John     Bay Area Medical Center

Huettl, Patty         Sacred Heart Hospital

Jensen, Russell         St. Mary’s Hospital

Johnson, Charles         St. Mary’s Hospital

Keene, Kaaron         Memorial Health Center

Kehrberg, Mark         Affinity Health System

Kostroski, Sharon         Saint Joseph’s Hospital

Mantei, Mary Jo         Bay Area Medical Center

Marciano, Karol         Columbia St. Mary’s Milwaukee Hospital

May, Carol         Sauk Prairie Memorial Hospital

McCoic, Kristie         St. Joseph’s Community Health Services

McKevett, Timothy         Beloit Memorial Hospital

Merline, Karen

Miller, Kimberly         Beaver Dam Community Hospitals

Nelson, James             Fort HealthCare

Nevers, Rick         Aspirus Wausau Hospital

Nick, Mary         Meriter Hospital

Oberholtzer, Curt         Bay Area Medical Center

Olkowski, Leland         Aspirus Wausau Hospital

Olson, Gregory         Memorial Health Center

Penczykowski, James         St. Mary’s Hospital

Pinekenstein, Barbara         ProHealth Care-Oconomowoc Memorial

Pollard, Dennis         Community Memorial Hospital

Roberts, Phillip         Columbus Community Hospital

Ross, Forrest         WHA Financial Solutions, Inc.

Rowe, Jeanne         Aspirus Wausau Hospital

Rozenfeld, Jonathan         St. Mary’s Hospital

Sanicola, Suzanne         Columbia St. Mary’s Columbia Hospital

Schroeder, Larry         Sauk Prairie Memorial Hospital

Schulz, Janet         ProHealth Care

Sczygelski, Sidney         Aspirus Wausau Hospital

Shapiro, David         Columbia St. Mary’s Columbia Hospital

Spieckerman, Jill         Sacred Heart-St. Mary’s Hospitals

Staffileno, Gerri         Columbia St. Mary’s Ozaukee Hospital

Stout, Johni         WHA Financial Solutions, Inc.

Stuart, Philip         Tomah Memorial Hospital

Swiderski, Julie         Wheaton Franciscan - Milwaukee

Taplin Statz, Linda         SSM Health Care-Wisconsin

Tarantino, Jennifer         Aurora Health Care

Van Meeteren, Bob         Reedsburg Area Medical Center

VanCourt, Bernie         Bay Area Medical Center

Voss, Mark         Aspirus Wausau Hospital

Worrick, Gerald         Door County Memorial Hospital

Yunk, Dennis         Agnesian HealthCare

Contributions ranging from $500 - $999

Anderson, Sandy         St. Clare Hospital and Health Services

Bayer, Tom         St. Vincent Hospital

Borgerding, Dana

Braddock, Michelle         WHA Financial Solutions, Inc.

Buerstatte, Gary         ProHealth Care

Bukowski, Cathy         Our Lady of Victory Hospital

Butler, John         St. Mary’s Hospital

Callies, Julie         WHA Information Center

Canter, Richard         Wheaton Franciscan Healthcare

Desien, Nicholas         Ministry Health Care

Dietsche, James         Bellin Memorial Hospital

Eddy, Lee Anne         Children’s Hospital of Wisconsin

Fish, David         St. Joseph’s Hospital

Frank, Jennifer         Wisconsin Hospital Association

Geboy, Scott         Hall, Render, Killian, Heath & Lyman

Gutzeit, Michael         Children’s Hospital of Wisconsin

Harding, Edward         Columbus Community Hospital

Heifetz, Michael         SSM Health Care-Wisconsin

Huber, Mark         Aurora Health Care

Hymans, Daniel         Memorial Medical Center - Ashland

Kersten, Juliet         Children’s Hospital of Wisconsin

Kerwin, George         Bellin Memorial Hospital

Klawiter, Anne         Southwest Health Center

Klimisch, Ronald         Aspirus Wausau Hospital

Korom, Nancy         Children’s Hospital of Wisconsin

Levin, Jeremy         Rural Wisconsin Health Cooperative

Merline, Paul         Wisconsin Hospital Association

Miller, Jim         Children’s Hospital and Health System

Mlynarek, Robert         ProHealth Care-Waukesha Memorial

Neufelder, Daniel         Affinity Health System

Petonic, Mary Frances         Meriter Hospital

Postler-Slattery, Diane         Aspirus Wausau Hospital

Potter, Brian         Wisconsin Hospital Association

Radoszewski, Pat         Children’s Hospital of Wisconsin

Richards, Theresa         Saint Joseph’s Hospital

Ronstrom, Stephen         Sacred Heart Hospital

Sachdeva, Ramesh         Children’s Hospital of Wisconsin

Schafer, Michael         Spooner Health System

Shabino, Charles         Wisconsin Hospital Association

Ship, Mark         Children’s Hospital of Wisconsin

Siebecker, William         Aspirus Wausau Hospital

Stine, Stephen         Aspirus Wausau Hospital

Wallace, Michael         Fort HealthCare

Wolf, Edward         Lakeview Medical Center

Woodward, Jim         Meriter Hospital

Contributions ranging from $1,000 - $1,999

Bazan, Bill         Wisconsin Hospital Association

Birkenstock, Timothy         Children’s Hospital of Wisconsin

Bloch, Jodi         Wisconsin Hospital Association

Boese, Jennifer         Wisconsin Hospital Association

Braddock, Jonathan         WHA Financial Solutions, Inc.

Brideau, Leo             Columbia St. Mary’s Columbia Hospital

Britton, Gregory         Beloit Memorial Hospital

Byrne, Frank         St. Mary’s Hospital

Chapin, Rocklon         St. Mary’s/Duluth Clinic Health System

Christensen, Cinthia         Children’s Hospital of Wisconsin

Duncan, Larry         Children’s Hospital of Wisconsin

Dunigan, Thomas         Children’s Hospital of Wisconsin

Eichman, Cynthia         Our Lady of Victory Hospital

Erwin, Duane         Aspirus Wausau Hospital

Gazzana, Thomas         Children’s Hospital of Wisconsin

Grasmick, Mary Kay         Wisconsin Hospital Association

Kachelski, Joe         WHA Information Center

Karuschak, Michael         Amery Regional Medical Center

Kosanovich, John         Watertown Memorial Hospital

Kryda, Michael         Saint Joseph’s Hospital

Leitch, Laura         Wisconsin Hospital Association

Loftus, Philip         Aurora Health Care

Mettner, Michelle         Children’s Hospital of Wisconsin

Morgan, Dwight         Aurora Health Care

Munson, Kenneth         Children’s Hospital of Wisconsin

Niemer, Margaret         Children’s Hospital of Wisconsin

O’Brien, Mary         Aurora St. Luke’s Medical Center

Oldham, Keith         Children’s Hospital of Wisconsin

Olson, David         Bay Area Medical Center

Olson, Edward         ProHealth Care-Waukesha Memorial

Reynolds, Sheila         Children’s Hospital of Wisconsin

Richardson, Dana         Wisconsin Hospital Association

Robertstad, John         ProHealth Care-Oconomowoc Memorial

Roller, Rachel         Aurora Health Care

Sanders, Robert         Children’s Hospital of Wisconsin

Stanford, Matthew         Wisconsin Hospital Association

Titus, Rexford         ProHealth Care

Troy, Peggy         Children’s Hospital and Health System

Turkal, Nick         Aurora Health Care

Warmuth, Judith         Wisconsin Hospital Association

Welch, Kimberly         Aurora Health Care

Westrick, Paul         Columbia St. Mary’s Milwaukee Hospital

Contributions ranging from $2,000 - $2,999

Brenton, Mary E.

Buser, Kenneth         Wheaton Franciscan Healthcare - All Saints

Fale, Robert         Agnesian HealthCare

Katen-Bahensky, Donna

Oliverio, John         Wheaton Franciscan Healthcare

Quinn, George         Wisconsin Hospital Association

Starmann-Harrison, Mary         SSM Health Care-Wisconsin

Tyre, Scott         Capitol Navigators, Inc

Contributions $3,000 and up

Borgerding, Eric         Wisconsin Hospital Association

Brenton, Stephen         Wisconsin Hospital Association

Size, Tim Rural         Wisconsin Health Cooperative

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HHS Issues HIPAA Rule on Breach Notification

The U.S. Department of Health and Human Services (HHS) has issued an interim final rule governing notification of breaches of unsecured protected health information by HIPAA-covered entities and business associates. The rule can be found at http://hhs.gov/ocr/privacy. The development and promulgation of this rule was required by the American Recovery and Reinvestment Act signed into law earlier this year.

The HHS rule requires hospitals and other HIPAA-covered entities to promptly notify affected individuals in instances of a data "breach," which is defined in the rule. Prompt notification to HHS and the media is required when a breach affects more than 500 individuals, while breaches involving fewer individuals must be annually reported to HHS. The rule also addresses breach notifications that business associates must make to affected covered entities.

Notably, HHS indicates that not all violations of HIPAA constitute a "breach." Rather, a violation of HIPAA is only a "breach" if the violation "poses a significant risk of financial, reputational, or other harm to the individual." Thus, to determine whether a breach has occurred, a covered entity will need to perform a risk assessment to determine if there is a significant risk of harm to the individual as a result of the impermissible use or disclosure, according to HHS. Within its supplementary information, HHS provides a number of factors and examples to consider when performing the risk assessment.

In addition, the rule provides three exclusions from the definition of breach: (i) certain circumstances involving unintentional access to or use of protected health information by a member of a covered entity’s or business associate’s workforce when acting in good faith and within his or her scope of authority, (ii)certain inadvertent disclosures from one person authorized to access personal health information to another person authorized to access protected health information if both individuals are at the same covered entity, business associate or organized health care arrangement, and (iii) certain disclosures where the covered entity or business associate has a good faith belief that an unauthorized person to whom a disclosure was made would not reasonably have been able to retain such information.

The rule also requires covered entities to comply with the administrative requirements of the HIPAA privacy rule with respect to breach notification requirements. These administrative requirements, for example, "require covered entities and business associates to develop and document policies and procedures, [and] train workforce members on and have sanctions for failure to comply with these policies and procedures."

The interim final rule will be published in the Federal Register in the coming days and will be effective 30 days following that publication day. However, to address concerns that it will "take covered entities and business associates time to implement the processes and procedures necessary to comply with [the rule]," HHS states in its supplementary information to the rule that it "will use [its] enforcement discretion to not impose sanctions for failure to provide the required notifications for breaches that are discovered before 180 days from the publication of this rule." HHS will be accepting comments on the rule during a 60-day comment period following publication.

Other HIT news

Unsecured Data Guidance - HHS updated its April 17 guidance specifying technologies and methodologies that would render protected health information unusable, unreadable, or indecipherable to unauthorized individuals – that is, the information is not considered "unsecured" for purposes of the breach notification rule. The new guidance discusses the April guidance’s relationship with the HIPAA security rule, access controls, redactions of information in paper records, and definitions of "data in motion," "data at rest," and "data in use." The new guidance is contained in supplementary information issued by HHS with the breach notification rule and can be found here: hhs.gov/ocr/privacy.

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President’s Column: WHA Emphasizes Focus on Wisconsin as Part of Health Reform Effort

WHA senior staff and members are urging the state’s Congressional Delegation to demand that national health reform efforts build upon what Wisconsin is already doing well. In a statewide radio campaign and at editorial board meetings in Milwaukee, Appleton, Eau Claire, Wausau, Green Bay, Racine and Madison, WHA members are emphasizing the fact that Wisconsin is a national leader in expanding coverage to vulnerable populations and improving quality and clinical performance.

Here’s an executive summary of our major talking points:

Steve Brenton
President

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DQA Releases New Guidance for Hospitals
EMTALA and PDAs

The Wisconsin Division of Quality Assurance (DQA) has provided hospitals with recent guidance concerning several important issues. Copies of the guidance are available on the WHA Web site at www.wha.org under the Legal and Regulatory tab.

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Grassroots Spotlight: Senator Kohl Visits Health Care Leaders at St. Mary’s (Superior)

St. Mary’s Hospital of Superior/Duluth Clinic-Superior (SMDC) was the site of an August 18 forum featuring U.S. Sen. Herb Kohl. More than 60 audience members from the Twin Ports and Douglas County had the opportunity to question the Senator and share their thoughts about health care reform.

"People like me can learn from people like you," Sen. Kohl said as he listened to constituent concerns. "We all want to do something about the cost of health care."

Spooner Health System CEO and WHA Board Chair Mike Schafer thanked Sen. Kohl for his visit and noted that "Wisconsin and Minnesota are leaders in quality health care."

Two Duluth Clinic physicians—Joe Bianco, MD, and Tom Russ, MD—had the chance to talk about issues that matter to them. Dr. Bianco, SMDC’s associate chief of regional and community clinics, and the Senator discussed the importance of promoting primary care and encouraging medical students to consider going into that discipline.

"Wherever I go, people yell at me and tell me why I’m wrong on health care…I’m not getting paid enough," Sen. Kohl said as listeners responded with laughter. "But I also get people like you who are quiet and respectful."

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Grassroots Spotlight: Watertown Regional Medical Center Hosts Cong. Tom Petri

Prior to a town hall meeting he held in Watertown, Cong. Tom Petri met with officials at UW Health Partners Watertown Regional Medical Center (WRMC) to seek input on proposed health reform and its implications for hospitals and local patients.

"Wisconsin hospitals deliver some of the lowest-cost, highest quality care in the nation," said WRMC President John Kosanovich. "Wisconsin currently ranks #1 in overall health care quality as measured by the federal Agency for Health Care Research and Quality, and has led the nation for several years. At the same time, Wisconsin has the second lowest percentage of people without health insurance. We urge lawmakers to use the Badger State as a model for health care reform."

During a tour of the medical center, Petri was also able to see firsthand how one local Wisconsin hospital is working to lower cost and improve quality. Hospital officials demonstrated the medical center’s electronic health record, which promotes seamless care by providing immediate availability of medical records from anywhere in the health system.

Petri echoed comments that health care consumers are looking for a balance between efficiency and high quality. "We should be moving more to empower consumers to drive health care cost controls by determining what they want to buy…,"he said.

Kosanovich voiced support for reforming the Medicare-type payment system. "Medicare rewards volume—not value," said Kosanovich. "While Wisconsin providers deliver some of the highest quality and lowest cost health care in the nation, Wisconsin is reimbursed on average $6,978 per enrollee, while high cost states like Florida receive nearly $9,500."

Hospital officials also indicated it will be important for health reform to address access to care, which will be a challenge given the shortage of physicians in the state. Cong. Petri thanked WRMC officials for their work, and acknowledged that health reform is an important topic for residents.

"Many are concerned about reform, the economy and how this will turn out in the end," he said. "All of these factors together are making people uncomfortable, and that is why you are seeing opposition and charged town hall meetings."

During a tour of the Emergency Room, Cong. Petri consulted with a neurologist at UW Health through the first-in-the-state Telestroke system, which uses telemedicine technology to connect critical patients at WRMC with stroke specialists at UW Health in Madison.

WRMC officials emphasized that prevention is an important aspect of health reform, sharing results of the company’s wellness program, which has helped the company to lower health care costs. While most employers are seeing double digit annual premium increases, the medical center was able to decrease premiums last year.

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WHA Cautions "Sheer Volume" of Licensees Could Slow Down DRL
New requests for licensure hamper progress made in timeliness, investigations

WHA testified for the second time in the State Capitol on a bill that would require individuals that practice radiography to be licensed. Such a move would involve licensing more than 7,000 radiographers that are currently certified in Wisconsin, with a potential of licensing more than 10,000 individuals. This would make radiographers the third largest licensed group in the Department of Regulation and Licensing (DRL), just behind registered nurses and physicians in number.

At the Senate hearing on the bill, SB 184, WHA Vice President of Workforce Judy Warmuth provided testimony that centered on concern that the sheer volume of individuals requiring licensure, when added to the work surrounding creation of a new board and rules, would negatively impact the length of time now required to license other professionals and could affect the Department’s ability to conduct and complete complaint investigations.

In cooperation with WHA, the DRL has been working to improve the timeliness of all licensing processes. Progress has been made and WHA is pleased with changes the Department and its Boards have implemented to streamline requirements, alter staffing patterns, and review policies and procedures that lead to better service to professionals, health care facilities and ultimately, improve access and care to Wisconsin residents.

WHA cautioned that adding to the Department’s workload at this time may undo the progress that has been made to date. During each of the last three sessions, the Legislature has created new licensed groups and occupations. Statutes regulating the new groups have not always included or allocated the resources necessary to support them. The time and effort required to implement these statutory changes has competed with efforts to increase the speed of investigation and licensing of professionals now holding or seeking licenses. This session, legislation to license radiographers and dietitians has been introduced, as have changes to physical therapist and podiatrist licensure.

WHA’s Warmuth concluded her testimony by restating WHA’s belief in the importance of protecting the public, but also restated that timely investigation of complaints and timely licensure for new graduates also offers important protection. WHA asked that the latter not be sacrificed for the former. WHA requested that the Legislature not take actions that would undo the efforts and progress that has been made to date.

"We asked that licensure of new groups and occupations be done thoughtfully, state resources be used wisely, Department work processes be considered and the ability of the Department to serve existing customers and consumers be maintained," Warmuth said in her testimony.

Licensure bills for radiographers have now had hearings in both the Senate and Assembly. Committee action on both bills is expected in the next few weeks. If you have comments or thoughts on these bills, contact Judy Warmuth at jwarmuth@wha.org or 608-274-1820.

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Member News: Wisconsin Hospital Brings Home the Silver for Heart, Stroke Care

The American Heart Association and American Stroke Association recently recognized hospitals for their success in using the Get With The Guidelines to improve their heart disease and stroke care. In the August 7 edition of The Valued Voice, we acknowledged the Wisconsin hospitals that made the list. Much to our disappointment, the American Heart Association failed to include Columbia St. Mary’s on their list of hospitals that reached the Silver Performance level. The Silver Performance Achievement award requires 85 percent achievement for 12 consecutive months. - Editor, The Valued Voice

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DRL Secretary Shares Impaired Professionals Program Proposals at WHA Workforce Council Meeting

Concerns about the current Impaired Professionals Programs (IPP) were the focus of a discussion between Secretary of the Department of Regulation and Licensing (DRL) Celia Jackson and members of the WHA Workforce Council at their August 14 meeting in Madison. Secretary Jackson and DRL staff member Sharon Henes discussed the Department’s role with licensed professionals impaired by drug or alcohol use.

A Task Force formed by Secretary Jackson was asked to review the current program, examine the way other states address the problem and make recommendations for improvements to Wisconsin’s program. The Secretary provided background, and then discussed the Task Force’s recommendations, seeking input and feedback from members of the Council. Clarifying the difference between voluntary participation in a program and disciplinary action by a licensing board was raised as an issue, as was ensuring that individuals are identified, held accountable for actions and offered treatment. The Secretary is in the process of seeking input from many groups, but plans to offer a program proposal as early as this fall.

New legislation in Illinois requires the use of acuity systems and public reporting of nurse staffing. WHA invited Pat Merryweather of the Illinois Hospital Association to present at the Council meeting on the collection of the information and the October public release of the data. The information will be available to the public from both the State of Illinois and the Illinois Hospital Association on two separate Web sites. The public will be able to view, by hospital and unit, planned staffing. Merryweather said the data indicates there is wide variation in staffing levels in Illinois hospitals. The public (and even other hospitals) response to these reports and to the variation is yet unknown. Illinois is now one of at least six states with a mandate to report nurse staffing while a small number of others do so on a voluntary basis.

The Council also discussed a number of legislative proposals currently in process and offered input and advice to WHA on these proposals, which included: monitoring physician dispensing, licensing of radiographers, prescriptive authority for psychologists, and licensing changes for dietitians, physical therapists and podiatrists.

The meeting concluded with a discussion of hospital preparation/guidance for severe staffing shortages related to epidemic infections. Council members whose hospitals have already addressed human resource issues that may emerge in case of a serious flu outbreak this year shared issues and policy strategies they are discussing and/or plan to put in place.

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Register Today for 2009 WHA Annual Convention
Online registration available at www.wha.org; Hotel cut-off September 2

The 2009 WHA Annual Convention is the perfect opportunity for you, your hospital senior staff, and your Board of Trustee members to network together and with colleagues from around the state. Make sure to register your team today, and make your hotel reservations at the Grand Geneva Resort by September 2 to take advantage of special WHA group pricing.

In these uncertain times, this year’s convention agenda will focus on some of the most important and timely topics, including:

For ACHE members, attendance at this year’s annual convention will include 4.5 Category I (ACHE education) credit hours, thanks to a partnership with the Wisconsin Chapter of ACHE. In addition, the annual convention agenda has been submitted or approved for a variety of other applicable continuing education credits.

The full conference brochure and online registration are now available at www.wha.org. For registration information/questions, contact Lisa Littel at 608-274-1820 or email llittel@wha.org.

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Wisconsin Chapter of ACHE and WHA Partner to Offer Category I Session

Even during this time of tightened belts and limited education and travel for many health care organizations, ACHE members have a need to continue obtaining credit for advancement and credentialing. To help, the Wisconsin Chapter of ACHE and WHA have teamed up to offer a 3 credit Category I seminar, to take place as part of the WHA Annual Convention this September.

The session, titled "Emerging Trends in Health Care: New Leadership for Real Challenges," will be presented by John Sena, one of ACHE’s most popular faculty. This session will occur during the WHA Annual Convention, on Thursday afternoon, September 24, from 1- 4:15 p.m. There are a variety of registration options to meet your budget, your schedule and your need for both Category I and II credit.

In addition to the Thursday afternoon seminar, on Friday, September 25 the Wisconsin Chapter of ACHE also invites you to attend the annual chapter breakfast and meeting highlighted by keynote speaker Dr. Thomas Dolan, ACHE’s president and CEO. Finally, a 1.5 credit Category I panel discussion, titled "Care for the Uninsured," will also occur on September 25, at the conclusion of the WHA Annual Convention. These Friday activities are all available at no cost to chapter members.

More information is available at www.ache-wi.org. Online registration for these activities is available on the WHA Web site at www.wha.org. For registration information or questions, contact Lisa Littel at 608-274-1820 or email llittel@wha.org.

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Community Benefits: Aurora St. Luke’s Medical Center, Milwaukee
Dia de la Mujer Latina

Under the direction of Dr. Judy Tjoe, Medical Director of Aurora’s Comprehensive Breast Care Centers, a team of Aurora physicians completed a record 98 free clinical breast exams at the 2nd Annual Dia de la Mujer Latina event on Saturday, Oct. 4, 2008 at Aurora Walker’s Point Community Clinic. As Dr. Tjoe explains:

For underserved minorities who have limited resources for preventive health care, basic clinical breast exams and annual screening mammography are low on their priority lists. Misleading cultural beliefs and language barriers compound the problem.

Yet, with the help of Aurora medical residents and nurses, we provided education, clinical breast exams and access to grant-funded programs offering affordable screening mammography and referrals for care, thus achieving three goals:

In translation, Dia de la Mujer Latina means "Day of the Latin Woman." To celebrate and support Latinas who are at the center of their families’ health and well being, multiple community partners came together to provide a variety of health screenings, health education, food, fun and entertainment for the whole family.

Months of work and planning on the part of a coalition of local providers make Dia de la Mujer Latina possible. In addition to Dr. Tjoe and her team and Aurora Walker’s Point Community Clinic, those partners were the American Cancer Society, Wisconsin Well Woman Program Southeast Wisconsin, Wheaton’s Su Salud Breast Health Program, and CORE/El Centro, an Aurora-supported health and wellness center. Also participating in the planning and providing follow-up services were Planned Parenthood, Milwaukee Health Services, Sixteenth Street Community Clinic.

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Community Benefits: Memorial Hospital of Lafayette County, Darlington
Outreaching men’s health is a goal…

The "Wellness is the Weigh to Go" coalition of Lafayette County is making efforts to outreach men on health and wellness opportunities. This coalition consists of key personnel from Memorial Hospital of Lafayette County, Lafayette County Health Department, UW Extension and Medical Associates Clinics. The hospital works closely with the coalition to offer educational opportunities on heart and prostate health, as well as stroke prevention. In addition, health care professionals from the hospital and health department put their expertise to work in the community by offering health-related screenings and information in settings where men might not expect it.

The coalition distributed information on men’s health to the local Fire Departments, Lions Clubs and Sportsman’s clubs. In addition to the literature, the coalition gave the organizations an opportunity to offer the health screenings at their monthly meetings. The Darlington Lions club took the coalition up and reached a dozen or so members during a meeting with free blood pressure and blood sugar screenings, education on the early warning signs and symptoms of stroke, and an informal question and answer session with Dr. Matt Solverson, a local physician.

As the success of the health coalition continues to spread, more men in our community will make their own health and wellness a true priority.

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Community Benefits: Monroe Clinic, Monroe
Monroe High School students to P.A.R.T.Y.

The greatest incidence of trauma injury and death occurs between the ages of 15 to 24. One way to help change this trend is to educate youth on how decisions they make affect everyone around them. For this reason, Monroe Clinic sponsored and organized the P.A.R.T.Y. program—Preventing Alcohol and Risk-Related Trauma in Youth—on April 22, 2009 at the Monroe High School auditorium. Students were shown the dangers of alcohol consumption and the consequences of poor decision-making—while being empowered to make informed, safe choices.

There were two separate presentations for students, each 40 minutes in length including a student skit, presentations by trauma and emergency department surgeons, Green County emergency medical services, police officers, firefighters, and a coroner. An excerpt from the Green County judge and the personal stories of individuals directly affected by their own poor choices, or the poor choices of others when it comes to alcohol and driving while under the influence were also shared. Mental health professionals from Monroe Clinic were on hand for students and attendees to speak with. The P.A.R.T.Y. presentation was intentionally scheduled roughly one week before Monroe High School’s prom in hopes of eliminating alcohol-related trauma among students.

To reinforce this message, a separate program for members of the community was held later that evening. The evening program included video highlights from the afternoon sessions and a panel of speakers to field questions from the audience.

This program is an effort to open the students’ eyes to the sweeping impact one bad decision can make. It shows students the whole process, which sometimes starts at a party and ends with a trip through the emergency room, rehabilitation center, coroner’s office or the judicial system. Our hope is that students will recognize the dangers of alcohol and avoid making decisions that could adversely affect them and everyone else around them.

The P.A.R.T.Y. program was developed in 1986, in Canada, to educate teens of the perils of risk-taking behavior and the tragic consequences that can occur because of drinking and driving, noncompliance to seat belt legislation, and other dangerous behaviors.

Submit hospital community benefit stories to Mary Kay Grasmick, editor, at mgrasmick@wha.org.

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