Social Media for Governing Boards: Opportunities and Pitfalls


May 12, 2021
12:00 PM-1:00 PM

Texas Hospital Association

THA

Program Description

ESocial media is a vital tool for hospitals and health care organizations to connect with their patients and greater communities. Now, more than ever, communication via social media platforms is essential for the delivery of pertinent and timely information. When used regularly and correctly, social media is an incredible lifeline to your hospital’s audience and a valuable marketing tool to grow your base and improve your customer service.
 
But social media has its pitfalls, too. This webinar with health care governance expert Kevin Reed (Reed Claymon, LLC) will explore both the opportunities and dangers of social media – and how board members and executive leadership can avoid making major missteps in the various platforms that exist. Learn about new and developing social media platforms for your hospital, utilizing social media to magnify the positive of your organization (and respond to the negative), legal issues that exist, and best practices for using these online communication tools -- at your literal fingertips! 
 

Program Objectives

-Explore the opportunities and dangers of social media and how board members and executive leadership can avoid making major missteps in the various platforms that exist.

-Share the new and developing social media platforms for hospitals.

Who Should Attend

Hospital Board of Trustees

Cost

$225/Line