Designing for Patient Access Across the Acuity Spectrum to Improve the On-Demand Care Experience

Thursday, July 29, 2021
10:00 AM-11:00 AM

Wisconsin Hospital Association


Program Description

As systems develop strategies to keep up with growing demand of patient needs, both preventative and emergent, streamlining patient access across a spectrum of services and locations is key to a balanced care delivery model. The objective of building trust by utilizing primary and specialty care as a relationship starter for an organization relies on many factors, and design provides an integral support for brand loyalty. And all while balancing delivering safe, superior and affordable care. Market differentiation, especially within the realm of primary care, often means also addressing unique consumer considerations- generational preferences, accessibility to sites of care and patient perception of risk of infection in certain settings, given the recent pandemic experiences, which all factor into how patients choose where and how to receive care.  In addition, retail and virtual options have become more mainstream ways to receive care and the ever-evolving nature of technology can also influence design, increase access and affordability to patients and healthcare organizations alike. This presentation will share key factors for a considered design strategy to address these competing needs and provide a design framework for future strategic decisions. With a focus on the physician, patient and family experience, we will discuss how the built environment can enhance experience and operations, helping organizations create a well-rounded portfolio of access and design solutions. This webinar is being brought to you by valued WHA Corporate Member, EUA.

Program Objectives

Participants will learn:

-Key factors in design strategy to address completing needs
-Key factors in design strategy to provide a design framework for future strategic decisions.
-Five key considerations to approaching strategy for ambulatory planning and design.


Who Should Attend

Hospital CEOs, COOs, CFOs, Board of Directors, and any other staff involved with hospital design and build.