Bellin Hospital, Green Bay, 2022 Community Benefits

Bellin Health Launches Campaign to Grow, Develop Healthcare Workforce

A social media image from Bellin Health’s 2022 careers and recruiting campaign
As workforce shortages plagued Wisconsin, Bellin Hospital implemented a careers and recruiting campaign to ensure its ability to offer the highest quality of care to the patients and communities it serves. This campaign, developed through months of research, feedback from focus groups and creative development with providers and staff from across Bellin Health System, is designed to attract, develop and retain talented health care professionals.

Bellin Health prides itself on being the health care employer of choice in northeast Wisconsin, and this all starts with placing an emphasis on the development and wellbeing of employees. Leadership at Bellin feels strongly that employees are more than individuals who make up staffs and teams—they’re human. And echoed throughout this campaign is the understanding that Bellin not only values the work an employee does, but it also values the importance of their ability to live a happy, healthy life.

“This campaign places an emphasis on what makes Bellin Health the best place to give and receive care, and that’s our employees,” said Bellin Health Team Leader, Human Resources Debbie Thompson. “They’re at the core of the work we do for our patients and communities, and being a great place to works centers around taking care of them.”

Photography and video of more than 50 Bellin employees are featured in the assets of this all-encompassing campaign, which helps capture and convey the true essence of working at Bellin. These advertisements are featured in digital placements via online and mobile, connected TV, streaming audio and radio services, billboards, career sites, social media and a reimagined web page. 

Bellin also provides a number of other pathways to a career in health care, starting with initiatives involving local high schools. Its Youth Apprenticeship Program and Career Academy are centered around early opportunity and growth while incentivizing program completion with employment guarantees and degree opportunities at Bellin College.