New for You: Census Block Group Data to Inform Education and Outreach Opportunities

Powerful dashboard can create visualizations that can expose patterns, trends, and correlations

May 28, 2019

The goal of every health care organization is to provide high-quality patient care for their communities, but how do we know we are reaching those that need our services?

The WHA Information Center (WHAIC) has some exciting news! With our intuitive user interface in WHAIC’s analytics engine called Kaavio, your organization can transform your data into powerful visualizations that can expose patterns, trends, and correlations. This self-service analytics and visualization tool will enable you to attain deeper insights from data faster than ever before—and create visual representations of the data for clearer communication with your health care stakeholders.

While most organizations have software to measure market share, these tools are often not granular enough and limited to only identifying the zip codes patients are coming from. Enhancements to our data collection allows us to determine where patients are going to receive care down to the census block group, which is the smallest geographical unit used by the U.S. Census Bureau. Knowing this level of detail for a geographical area can inform your health care organization about opportunities for education, outreach and marketing.

Powered by Tableau, you can accelerate your organization’s data and analytics capabilities through customizable dashboards, standard reports, and data visualization. To access this data:

  • Users will log in to the WHAIC portal and navigate to Kaavio. If you do not have a login, you can register for an account from the WHAIC portal login webpage.
  • WHAIC added a new Quick Report called Quick Market Share by Block Group to the Kaavio Quick Reports menu selection. From here, you select your facility from the drop-down menu, select how you would like to compare from the radio dials below (i.e. all facilities, certain facilities within so many miles, etc.) and place of service, then open the dashboard.
  • The dashboard will show primary diagnosis category, or primary procedure group (whichever is selected), in order of most to least. Hover over the green bars to see detailed data, which includes number of visits and median charge. By clicking on one or more of the diagnoses, the map will display the corresponding patient block groups from where the patients came. (Hold the Ctrl Key while selecting multiple categories to display.)
  • On the same screen, you can change or add place of service, date range, and/or add additional facilities to compare market share.

WHAIC is proud to bring you this new powerful visualization tool. Log in today!

For more information about Kaavio, visit our website at or contact WHAIC’s Director of Operations, Brian Competente.

This story originally appeared in the May 28, 2019 edition of WHA Newsletter