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“Keep it Up, Wisconsin!” WHA and Coalition Release Another COVID Safety PSA

September 10, 2020

As Wisconsinites continue to grapple with the COVID-19 pandemic and the challenges it brings heading into the fall season, WHA again joined a diverse coalition of Wisconsin’s leading advocacy organizations to launch a statewide public service message on TV and radio urging the public to continue practicing preventive measures aimed at reducing the spread of the virus.

The coalition represents Wisconsin health care leaders, businesses and local governments and includes:

  • Wisconsin Hospital Association
  • Wisconsin Counties Association
  • Wisconsin Grocers Association
  • Wisconsin Medical Society
  • Wisconsin Realtors Association
  • Wisconsin Restaurant Association
  • Pharmacy Society of Wisconsin

The message encourages Wisconsin residents to continue wearing masks, social distancing and washing hands often and thoroughly – all of which can help slow the spread of the virus and help Wisconsin’s economy and public health recover from the novel coronavirus.

Featuring real people, not actors, in the real estate and health care industries, the PSA urges the public to “keep it up” when it comes to safety measures.

“Keep practicing good hygiene by frequently washing your hands with soap and hot water,” Veronica Scott-Fulton, chief nursing officer for SSM Health Wisconsin says before closing the PSA with a word of encouragement, “Keep it up, Wisconsin!”

Others appearing in the piece include Mary Duff, a licensed Wisconsin realtor and Wisconsin pharmacist Matthew Mabie.

The public service announcement started yesterday running on statewide television and radio and can be viewed here: PSA - Keep It Up, Wisconsin! 
Members are encouraged to help amplify this important message by sharing the new PSA on their digital and social channels. "Keep It Up, Wisconsin!" is the sixth PSA WHA has released since the start of the COVID-19 pandemic. All of the PSAs can viewed in WHA's Video Library.
For more information, contact WHA Vice President of Advocacy Kari Hofer.

This story originally appeared in the September 10, 2020 edition of WHA Newsletter